Wild Heart of Italy

The Central Apennines

You could get lost in deep beech forests, cross flowery meadows or climb wild rocks and hear the golden eagle’s cry, while you still cherish in your heart the sound of the ancient bells of medieval monasteries.

Maurizio Biancarelli

Rare species:

Mountain lilies and wolves

Italy has the highest variety of native vascular flora in Europe. There are 200 species of orchids in Tuscany alone. In the central Apennines there are also endemic newts, bears, wolves...

Conservation projects

The Alps in northern Italy have the highest number of butterflies in Europe. Thanks to citizen science platforms, their monitoring in the country has recently revealed an equivalent number of rare endemic species in the central Apennines, but they’re tiny, isolated populations on high mountains needing urgent protection...

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Wildlife portraits

Rare butterflies like Apatura ilia live in the Casentino forests of Tuscany. Wings with mesmerizing iridescent colours, or camouflaged as soft leaves...

Celebrating Nature

I'm an Italian-South African writer based in France, promoting conservation, sustainable tourism and partnerships for Nature. I have recently picked up my paint brush to celebrate the uniqueness of rare species and of the special places where they live.

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Bespoke jewels:

Rose Gold Mountain Fritillaria Lily earrings

We have hand-crafted these sterling silver earrings with rose gold plating and yellow diamonds to reflect the beauty of the rare Fritillaria montana lily found in the wild heart of central Italy's mountains, celebrated by our focus on the hidden gems of Nature.

The Wild Charm

The Wild Charm collection is inspired by Nature and custom made with exceptional care by Desert Diamonds. Each jewel is specially designed by the founder of The Wild Charm Factory to reflect a rare or symbolic species.

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Maurizio Biancarelli

Journeys in the Wild

Wildlife art prints portraying rare local species can be paired with selected images by passionate photographers, showcasing the natural gems and beautiful landscapes of the area. The Wild Charm Factory offers limited or open edition prints of both (coming soon)

Partnerships for Nature

Live the adventure, reconnect with Nature: by experiencing the wild heart of Italy with experts in the field, you can support biodiversity and local communities.

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